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The stakes for the landmark 10th season of Bigg Boss Telugu are reportedly hitting the roof. After a lukewarm reaction to the reduced winning amount in Season 9 where winner Kalyan Padala took home ₹35 Lakhs after cash deductions makers are rumored to be planning a historic “correction” for the decade milestone. Exclusive leaks from industry insiders suggest that Star Maa is set to double the standard prize money, making it the most lucrative reality show season in the history of South Indian television.
The Rumor: A Flat ₹1 Crore & A Villa Plot
For the past nine seasons, the standard advertised prize money has been ₹50 Lakhs. However, due to “Cash Box” twists where other finalists walk away with partial amounts, the actual winner rarely receives the full figure.
For Season 10, the leaks suggest:
Guaranteed Cash: A flat cash prize of ₹1 Crore that cannot be cut or shared.
Luxury Asset: In addition to the cash, the winner may receive a premium villa plot in a gated community near Shadnagar or Shankarpally (outskirts of Hyderabad), worth approx ₹25-40 Lakhs.
Total Value: This brings the total winning package to nearly ₹1.4 Crores, dwarfing the payouts of all previous seasons combined.
Why the Sudden Hike?
A source close to the production house (Endemol Shine India) hinted that this decision is driven by two main factors: Inflation and Competition.
“With the launch of the new rival reality show ‘The 50’, the audience needs a reason to stay loyal to Bigg Boss. The prize money hasn’t changed significantly since Season 1 in 2017. To celebrate 10 years, the ‘Mega Season’ needs a ‘Mega Prize’ to attract top-tier celebrity contestants who usually avoid the show due to low remuneration.”
A History of “shrinking” Prize Money
Fans have long complained about the “shrinking prize” trend.
Season 7: Winner Pallavi Prashanth won ₹35 Lakhs (after deductions).
Season 9: Winner Kalyan Padala won ₹35 Lakhs + an SUV (after Demon Pawan walked away with ₹15 Lakhs).
The rumors of a fixed ₹1 Crore are seen as a direct response to this fan frustration. If true, this move ensures that the Season 10 winner is not “short-changed” by the gameplay of others.
Finally, a Real Jackpot!
Social media is already celebrating the rumor under the hashtag #BBT10Jackpot. “If the prize is 1 Crore, we might finally get big movie stars instead of just serial actors,” tweeted one hopeful fan. “Giving a villa plot is a masterstroke. That is a lifetime asset, not just cash that gets spent,” commented another user on Instagram.
Will It Be Official?
While Star Maa has not officially confirmed the figures, the logo launch teaser expected in June 2026 will likely reveal the “10X” theme, which insiders claim stands for “10 Times the Drama, 2X the Money.”